Do you want to inform your website visitors better? Have you been procrastinating on adding product descriptions to your website for months? Everyone who owns a webshop or has a website often runs into the same problem: writing texts takes time, a lot of time. Often we limit ourselves to a simple paragraph, but there are often a lot more subjects that can be explained to the visitors.
The time that you could use Black Hat tricks to get more organic visitors to your website has passed. Google is checking websites on the text quality and content more than ever. There is a big chance that you can expand upon your current keywords with other relevant keywords. Ideally, you use Keyword Research for this, to make sure there is no area untouched.
In generic terms it can happen that there is a lot of competition, which results in your position among the SERPs not being optimal. Next to that, you don’t have enough room to distinguish yourself from the competition with general keywords. It’s good to show some knowledge about more specific terms. Choose the (sub)categories you want and make sure that you become an authority within these terms.
Looking for tips to make your content more SEO-proof? Check these 3 tips to get the most out of your SEO-content.
Wasteland sounds negative, but in reality it’s all but negative. This is where the chances are for you to use specific terms to get yourself higher on Google and distinguish yourself from the competition when it comes to authority and knowledge. In the aforementioned Keyword Research, you decide per topic what the categories and subcategories are and where the chances potentially are. Make sure that your texts consist of good information that are of value for your visitor, and not just for your own SEO-targets.
Be sure to know what kind of content you want to distribute via your website, Social Media channels and e-mail. Ideally, you map this using a content calendar and share it with the necessary internal and external stakeholder. Like this, you have more than enough time to write content, optimise and expand upon it, so you’re as relevant as possible. In short, a good content strategy is a fundamental part of a webshop/website.
Suppose you’re in the market for a new tent and you use Google (Shopping) to look for a new green tent. You see a nice tent for a great price and you go to the page on that website. The description says: tent, green, polyester/nylon mix. Does this give you enough information? Probably not, but it is the reality on a lot of websites.
Elaborating your content gives the visitor a lot more information, which leaves them to be informed better on your website and thus are more likely to pull the trigger and buy the tent on your website. This tent could be described way more extensively, to make sure that any questions are answered pre-emptively. Think about:
– How many people fit in the tent?
– Is it only available in green? Or are there also other colours?
– What are the advantages of having a polyester/nylon mix, or are there also disadvantages?
Use Keyword Research to discover what questions your target audience have about products, to make sure that you put more relevant content and answers in the SEO content on your website.