Keyword Research.
Higher search engine rankings or a logical menu structure? Thorough keyword research provides a data-driven overview. Website traffic stands or falls on the effective use of SEO and SEA, but to get this right, you need insight into the terms people are searching for.
Typically, during a keyword research project, Digital Wizards analyzes the search volume for 5–7 categories. The output can be used to determine a website’s sitemap, write SEO content, and budget for SEA campaigns.
Keyword Research
A website with an attractive design and interesting features is no guarantee of high SEO traffic. The combination of design and SEO keywords is already a step in the right direction. Digital Wizards uses keyword research to delve into the search behavior of your potential customers and provides recommendations for Content, SEA, and SEO, based on comprehensive data from sources such as Google. What do we primarily use keyword research for?
- General: understanding of the target audience and trends in search traffic.
- SEA: determining campaign structure and forecasting budget.
- Website: determine sitemap structure and (sub)categories.
- SEO: Website structure and input for search terms to be used, as well as inspiration for blogs and texts.
Custom Template
Digital Wizards has developed a unique template in which we outline categories and growth opportunities. Our template accurately reflects the peaks and troughs of search traffic on an annual basis and helps forecast SEA budgets.
Digital Wizards start with the basics: the menu structure of your current website. By searching for keywords within the categories, we gain a clear overview of search volumes. Based on these findings, we conduct deeper research and identify (more) relevant keywords.
Keyword research is recommended for every industry, as it provides valuable insights. Using its own custom-designed template, Digital Wizards has already advised dozens of clients on website structure, SEA, and SEO.
Would you like to brainstorm with Hans about your online marketing challenges or discuss opportunities for a new custom website?
Online Marketing Portfolio
Want to learn more about keyword research or other SEO projects we’ve supported? Curious about what we’ve achieved with SEA and SEO for our clients? Check out our portfolio of online marketing projects and satisfied clients here.
Step-by-step guide to keyword research
Keyword research offers many opportunities for your website or online store. By collecting quality data, it provides a wealth of information you can use for, for example, your website’s sitemap structure, SEO content advice, and budgeting for SEA campaigns.
We’ll work with you to determine your goals for Google Shopping. Which products do you want to include or exclude from Google Shopping, and what are the margins and inventory levels for (sub)categories?
We verify the data source of your data feed and evaluate the available data.
Once the data from the data feed has been reviewed, we link it to Channable. With this tool, we can enrich and improve your data feed for Google Shopping.
Once the data feed has been enriched in Channable, we connect it to your Google Merchant Center.
With the new data feed, we can start building Shopping and Performance Max campaigns in Google Ads.
Our articles on
Online Marketing
Want to learn more about keyword research, SEO, or online marketing? Digital Wizards regularly publishes articles on developments in online marketing. Don’t have a website yet or are new to online marketing? No problem—articles are categorized into three levels: beginner, intermediate, and advanced, so everyone can find content suited to their skill level.
Digital Wizards' Area of Expertise
Curious about what Digital Wizards can do for you in terms of online marketing and strong visibility on Google? Digital Wizards operates throughout the Netherlands and also serves international clients. Since we’re based in Almere, we have extensive experience and references for services in the following locations:
Digital Wizards is adept at pinpointing the weak spots of your current website: why is your competitor’s website easy to find, but yours isn’t? There are numerous factors to consider, and Digital Wizards can provide excellent assistance in this regard.
