Outsourcing Google Shopping.
Outsource Google Shopping Profitably
Google Shopping is a powerful comparison tool from Google that displays search results alongside standard text ads. These ads feature attractive visual elements such as images and prices, making them immediately stand out to potential customers. For online stores, Google Shopping not only offers the opportunity to make products more visible but also to generate significantly more revenue due to the increased visibility and appeal of the products.
At Digital Wizards, we specialize in creating successful e-commerce sites and maximizing the use of Google Shopping to help you achieve your sales goals. Our team has extensive experience in developing custom e-commerce sites that are not only visually appealing but also user-friendly and effective at converting visitors into customers.
Google Shopping
Compared to standard text ads in Google Ads, Google Shopping has a higher barrier to entry in terms of technical knowledge and experience. This can make it difficult to realize its full potential and achieve the intended ROI goals, ultimately rendering Google Shopping unprofitable.
Fortunately, Digital Wizards knows the SEA field like no other, and we’re happy to help your online store excel with Google Shopping campaigns.
- Kick-off Meeting
We start with a kick-off meeting to understand your objectives and determine which products should be displayed in Google Shopping. - Technical Analysis
Next, we analyze the technical setup of your online store to extract the necessary data and process it using the data feed management tool Channable. - Product Feed Optimization
With Channable, we optimize your product data to ensure it is accurate and complete for maximum visibility and relevance in Google Shopping.
What do you need for Google Shopping?
Before you can advertise on Google Shopping, you need four key components:
- A clear strategy regarding the products you want to showcase and the target CPA you wish to achieve.
- A data feed containing the products and information you want to advertise, preferably managed through a data feed manager, so you can easily enrich product listings with available data.
- A Google Ads account where you set up your Google Shopping campaigns. This can, of course, be an existing Google Ads account where you manage text ads and Display campaigns.
- A Google Merchant account, where you upload your data feed and where your online store is verified by Google.
Digital Wizards handles the entire process for you, so you don’t have to worry about the (technical) setup.
What determines whether Google Shopping is profitable?
Setting up Google Shopping is the easy part. Keeping it profitable is the real work, and that’s where the difference lies between a campaign that eats up your budget and one that generates revenue month after month. Four factors determine that result, and we focus on all four.
1. Your product feed is the foundation
Google matches your ads to search queries based on your product data: titles, product types, categories, and attributes. A feed with vague titles or missing fields—such as GTIN, brand, or size—immediately results in lost revenue. We optimize your feed in Channable with titles that match how people actually search, complete attributes, and custom labels that allow us to target products based on margin, inventory, or season. If you have a large catalog, we scale up that product content using our proprietary tool, Productaizer, so that even hundreds of products receive strong titles and descriptions.
2. Your campaign structure determines where your money goes
Not every product deserves the same budget. We segment by margin and performance, so your budget goes to the products that actually deliver a return. Using custom labels, for example, we categorize your top sellers, your clearance items, and your low-margin products, each with its own approach and its own goal.
3. The Right Campaign Type: Shopping or Performance Max
Standard Shopping gives you more direct control, while Performance Max relies largely on Google’s automation and distributes your ads across multiple channels. Performance Max only performs well with sufficient data and clear goals. We determine which format is best suited for each online store and consistently aim for a target ROAS, not for as many clicks as possible. This keeps the focus on revenue and return on investment rather than on traffic.
4. A Healthy Merchant Center
Rejections, policy warnings, and missing data can shut down products or entire campaigns without you even realizing it. We keep your Google Merchant Center clean, resolve rejections, and ensure your product data remains consistent with what’s on your site.
By aligning these four elements, we get the most out of your budget. And because we review the numbers with you every month, you know exactly what’s happening, what the results are, and where the next growth opportunity lies. No black box—just control over your Shopping ROI.
Google Shopping for your online store
Google Shopping works for virtually any online store, regardless of the platform it runs on. What matters isn’t your system, but whether your product data is properly submitted to Google. We extract that data from your store and use Channable to build an optimized feed with it, so your platform never holds your campaigns back.
WooCommerce
WooCommerce is our home. We build custom WooCommerce stores ourselves and know exactly how to extract and enrich product data for Shopping, from simple shops to large catalogs.
Shopify, Lightspeed, and other platforms
We also connect your product data to Channable and Google Merchant Center when using Shopify, Lightspeed, Magento, or another system. The approach remains the same: a clean, complete feed as the foundation for profitable campaigns.
Large catalogs and many products
If you have hundreds or thousands of products, the quality of your product content becomes a challenge in itself. With our proprietary tool, Productaizer, we generate titles and descriptions at scale, ensuring that even a large catalog has strong, discoverable product pages and feed texts.
Which products perform best
Not every product is equally suitable for Shopping. Products with a clear search intent, good margins, and a competitive price typically perform the strongest. Together, we determine which (sub)categories to include and which are best left out of your campaigns, so your budget goes toward the products that deliver results.
From migration to campaigns
If you’re switching to a new platform—for example, from Lightspeed to WooCommerce—we’ll guide you through the migration and ensure your Shopping campaigns continue to run without losing visibility or data. This way, you won’t lose any revenue during the transition.
Whether you’re just getting started with Google Shopping or want to grow your existing online store, we’ll align with your platform and your product range.
Want to learn more? Check out our portfolio to see our successful approach to e-commerce and Google Shopping.
Would you like to brainstorm with Hans about your online marketing challenges or discuss opportunities for a new custom website?
Google Shopping Step-by-Step Guide
Google Shopping offers many opportunities for online stores: provided Google Shopping is set up correctly and managed effectively to achieve a good ROI. We follow these steps to ensure a proper setup of Google Shopping.
We’ll work with you to determine your goals for Google Shopping. Which products do you want to include or exclude from Google Shopping, and what are the margins and inventory levels for (sub)categories?
Ideally, we’ll also develop an online marketing plan for you.
The source data will be analyzed, and issues/opportunities will be identified. Based on this, the structure will be determined for how it will be set up within Google Shopping.
From the source feed, a comprehensive product feed is built in Channable, which is used to set up Google Shopping campaigns.
Once the Google Shopping campaigns go live, we will monitor them, make adjustments, and steer them toward a profitable ROI.
Our work
Want to learn more about the custom websites we’ve built and the online marketing projects we’ve supported? Curious about what we’ve achieved with SEA and SEO for our clients? Check out our portfolio of satisfied clients here.
Digital Wizards' Area of Expertise
Curious about what Digital Wizards can do for you regarding outsourcing your SEA Google Shopping? Digital Wizards operates throughout the Netherlands and also serves international clients. Since we are based in Amstelveen, we have extensive experience and references for SEA services in the following locations.
Our articles on
Online Marketing
Want to learn more about Google Shopping, SEA, or online marketing? Digital Wizards regularly publishes articles on developments in online marketing. Don’t have your own online store yet or new to online marketing? No problem—articles are categorized into three levels: beginner, intermediate, and advanced, so everyone can find content suited to their skill level.