SEA Search Engine Advertising
500% growth in SEA revenue for Houthandel Dronten
For Houthandel Dronten , Digital Wizards achieved a 500% increase in SEA revenue in a short period of time.
Socia ICT: new website and SEO growth.
Together with Socia ICT, we developed a new website and scalable SEO structure to enable further online growth. Since the launch, we have been working on content, technical optimizations, and link building to further increase online visibility and lead generation.
Socia ICT supports organizations with Microsoft 365, modern workplaces, cloud solutions, and IT management. When we became involved in late 2024, they were facing a challenge we often see in growing organizations: the existing website offered insufficient opportunities for further growth through SEO. Although content was already present, the website had various technical and structural limitations that hindered further growth. This made it difficult to add new pages, build authority, and achieve good visibility for key search terms within the IT sector.
Together with Socia ICT and the web developer, we therefore opted for a future-proof approach. We created the design for the new website, developed a scalable SEO structure, and built the website’s online authority. The goal was clear: attract more relevant visitors and generate more high-quality leads for Socia ICT’s account managers. Since the launch, we have been continuously working on content development, technical optimizations, and link building. This is increasing visibility for key IT search terms and creating an increasingly strong foundation for further online growth.
New website, strong SEO foundation, and structural growth
At the start of the collaboration, it became apparent that the existing website had various technical and structural SEO limitations. Instead of isolated optimizations, we developed a completely new website in collaboration with the web developer. We redesigned the website structure, populated all key pages with new content, and developed a fixed template that allows new services and topics to be easily added. This created a scalable system on which SEO can continue to grow structurally.
After the launch, we began content development, technical optimizations, and link building. The focus was deliberately not on attracting as many visitors as possible, but on improving discoverability for the services where Socia ICT actually wants to grow. These include Microsoft 365, modern workplaces, cloud solutions, cybersecurity, and IT management.
As a result, visibility for key commercial search terms and topical authority has increased significantly. The website now attracts better-qualified visitors who are actively seeking Socia ICT’s services. The ultimate goal is not only to drive more traffic but, above all, to generate more relevant inquiries for the account managers.
In addition to traditional SEO, we also see that the content is performing well within AI-driven search environments: GEO. As a result, Socia ICT is being mentioned more and more frequently in AI-generated answers and generative search results.
In the coming period, we will continue to build on Socia ICT’s online growth. For example, the website will be expanded with new hardware-related content, additional SEO landing pages, and an English-language version via Cloneable. Thanks to the platform’s scalable design, new services and content can be added efficiently without having to start from scratch.
Results
- New SEO-optimized website created using Socia ICT’s website builder.
- Web design that aligns with where Socia ICT is now and where it wants to grow.
- Complete website structure rebuilt.
- All key service pages were redesigned, and hundreds of old URLs were redirected.
- Stronger domain authority through targeted (premium) link building.
- Visibility on strategic ICT search terms has grown by approximately 350%
- Strong growth in organic visibility within Socia ICT’s core services.
- Good visibility within AI-driven search results: GEO.
- Scalable content structure developed for future expansion.
- Laying the foundation for structural lead generation via SEO
The greatest growth opportunities still lie ahead
The current results have been achieved primarily through the new website, technical optimizations, content development, and link building. The next phase will focus on further expanding the platform. With new hardware-related content, additional SEO landing pages, and an English-language version via Cloneable, there will be even more opportunities to reach new target audiences and search terms. Since the technical foundation is now in place and the domain’s authority continues to grow, we expect further growth in the coming period for both existing and new search terms.
Struggling with online visibility or lead generation too?
Sound familiar? A website that doesn’t perform well, has low visibility for key search terms, or generates insufficient high-quality leads from online marketing? We help organizations build a strong online foundation that not only ranks higher but also drives commercial growth. Contact Digital Wizards and discover where the greatest growth opportunities for your organization lie.
Client
Client
Socia ICT
Period
Q4 2024 – present
Scope of Work
New website, SEO strategy, SEO content, link building, GEO
Result
New website, and visibility on strategic ICT search terms has grown by approximately 350%
Related projects
Curious about what other related projects Digital Wizards has worked on? Check out various projects here where we’ve utilized SEA, SEO, or a custom website, among other things.
As an online marketing agency, we naturally know everything there is to know about online marketing. We strive for profitable revenue in the short term and for long-term online growth.
What areas of expertise did we utilize?
SEA, SEO, or a custom website: at Digital Wizards, you’ve come to the right place. For this project, we leveraged the following areas of expertise to achieve a successful outcome.
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