Negative keywords: how to save your budget
Negative keywords ensure that your ads aren’t shown for irrelevant search queries. Read more tips and advice here.
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Category: SEA.
SEA (Search Engine Advertising) offers the opportunity to be immediately visible the moment potential customers are actively searching for your products or services. With campaigns in Google Ads and Microsoft Ads, you reach exactly the target audience that is ready to take action, from requesting information to making a purchase.
On this page, you’ll find our latest articles, research, and practical tips on SEA. From Google Ads, Google Shopping campaigns, and Performance Max to conversion optimization, bidding strategies, and return on ad spend. Discover how to attract more relevant visitors, run campaigns more effectively, and get the most out of online advertising.
The biggest Google Ads mistakes made by advertisers
Many Google Ads mistakes stem from the basics: incorrect goals, overly broad keywords, and campaigns without proper metrics. Keeping the structure, ad copy, and search terms tight prevents wasted budget and gives you more control over results.
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GEO vs. SEO: What’s the Difference?
GEO and SEO are similar but target different search behaviors. You’ll learn how both work, where the overlap lies, and when to use which approach for better online discoverability.
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Exclude paid traffic in GA4
By excluding paid traffic from your referral list in GA4, you gain a better understanding of your actual traffic sources.
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Data feed management tool: Channable
If you want to advertise automatically on Marktplaats or other shopping channels such as Google Shopping, you’ll need a data feed management tool
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Keyword research for SEA and SEO
SEO: Keyword ResearchKeywords are the foundation of SEO. If no one is searching for the topic of your content, then you will
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What is Google Shopping and how does it work?
About Google ShoppingThese days, online shopping is the most normal thing in the world. You can order everything online, from clothing to groceries. The
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Calculating the ROI of SEA
When you invest your money in something, you want it to pay off. This applies, among other things, to SEA (Search Engine Advertising).
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What is SEA?
SEA: Search Engine Advertising There are several ways to increase traffic to your website. One of the fastest ways is through search queries
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Higher in Google
Ranking Higher on GoogleYou’ve created a new website for your business, product, or service. Everything looks fantastic, but something is missing
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