Online marketing blog about SEA, SEO, and WordPress development

What is SEO and how does search engine optimization work?

Reading time: 8 minutes

SEO is the process of optimizing your website so that it ranks higher in search engines. You work on technical aspects, content, and authority, with the goal of attracting more relevant visitors and increasing your chances of generating revenue.

Negative keywords: how to save your budget

Reading time: 5 minutes

Negative keywords ensure that your ads aren’t shown for irrelevant search queries. Read more tips and advice here.

WooCommerce SEO: Complete Optimization Guide

Reading time: 6 minutes

WooCommerce SEO determines whether your online store is found using the right search terms and whether visitors click through to product pages and checkout.

How much does a professional online store cost?

Reading time: 6 minutes

The costs of an online store vary widely, as design, technology, integrations, and content all factor into the price. You’ll gain insight into the key cost items, typical price ranges, and where you can focus your efforts without compromising future growth.

Trust signals that boost your conversion rate

Reading time: 5 minutes

Trust signals on your website make it easier to dispel doubts and convert more visitors. Think of reviews, seals of approval, clear contact information, and consistent content that demonstrates your reliability.

Making manufacturer texts unique for product pages

Reading time: 7 minutes

Making product descriptions unique requires more than just replacing a few synonyms. With an approach based on WooCommerce data and Google Search Console, you can make product pages uniquely scalable without wasting time on manual rewriting.

Web Design and SEO: Hand in Hand or in Conflict?

Reading time: 6 minutes

Web design and SEO don’t have to clash, but they often do when decisions are based purely on aesthetics. You’ll learn how to make design decisions that are both user-friendly and search-engine-friendly.

Optimizing crawl budget for large websites

Reading time: 8 minutes

On large websites, the crawl budget determines whether new and modified pages are picked up quickly. You’ll learn how to limit technical waste, better manage indexation, and prioritize pages that truly add value.

Optimizing URL structure for SEO

Reading time: 7 minutes

A good URL structure helps search engines and visitors understand what a page is about more quickly. You’ll learn how to build URLs logically, which mistakes to avoid, and how to monitor the impact on SEO.

Setting up VAT correctly in WooCommerce

Reading time: 5 minutes

Proper VAT configuration in WooCommerce prevents incorrect prices, hassle with invoices, and surprises in your bookkeeping. You’ll learn which settings to check, how exceptions work, and where people often go wrong.

The biggest Google Ads mistakes made by advertisers

Reading time: 5 minutes

Many Google Ads mistakes stem from the basics: incorrect goals, overly broad keywords, and campaigns without proper metrics. Keeping the structure, ad copy, and search terms tight prevents wasted budget and gives you more control over results.

GEO Audit: How Visible Are You in AI Search Engines?

Reading time: 6 minutes

With a GEO audit, you can see how well your pages rank in AI search engines and where your visibility is lacking. You gain control over content, structure, and technology, allowing you to make targeted improvements rather than guessing.

Bulk meta titles and descriptions for online stores

Reading time: 6 minutes

Bulk optimization of meta titles and descriptions helps your online store grow faster without having to manually edit every product page. With a data-driven approach, you link product data and GSC positions to templates that remain scalable and relevant.

How do you get started with a GEO strategy?

Reading time: 6 minutes

A good GEO strategy doesn’t start with standalone AI tools, but with your existing SEO foundation. You’ll learn which content, technical aspects, and authority you need to refine so that your brand appears more frequently and more prominently in AI search engines.

Canonical tags: when and how do you use them?

Reading time: 7 minutes

Canonical tags help search engines choose the correct version of a page when content overlaps or appears on multiple URLs. You’ll learn when to use them, what common mistakes to avoid, and how to implement them correctly from a technical standpoint.

GEO vs. SEO: What’s the Difference?

Reading time: 4 minutes

GEO and SEO are similar, but they target different search behaviors. You’ll learn how both work, where the overlap lies, and when to use which approach for better online discoverability.

Citations and business listings for local SEO

Reading time: 3 minutes

Local citations help make your business more discoverable on Google Maps and in local search results. You’ll learn how business listings work, why consistency matters, and what mistakes cost you local reach.

NAP consistency: why it matters

Reading time: 7 minutes

NAP consistency ensures that your company name, address, and phone number are the same everywhere. This helps search engines better associate your business with your location and prevents confusion among customers and platforms.

Broken link building step by step

Reading time: 4 minutes

Broken link building revolves around finding broken links on relevant websites and replacing them with your own, better page. Here, you’ll learn how to identify opportunities, set up outreach, and make the technique measurable.

Hreflang for multilingual websites: how to approach it

Reading time: 5 minutes

Hreflang helps search engines display the correct language or country version of your page. For multilingual websites, it prevents confusion between variants and increases the likelihood that your international visitors will land on the correct page.

Setting up robots.txt correctly without errors

Reading time: 5 minutes

A robots.txt file determines which parts of your website search engines are allowed to crawl. Minor errors can directly impact your indexation, crawl budget, and technical SEO.

What are long-tail keywords and why do they work?

Reading time: 4 minutes

Long-tail keywords are specific search queries with lower search volume but often a higher purchase or click intent. You’ll learn how to identify them, why they work, and how to use them in SEO, SEA, and content.

Keyword Research: The Complete Guide

Reading time: 3 minutes

Keyword research shows you what your target audience is searching for, how high the demand is, and which terms are feasible to rank for. With the right approach, you lay the foundation for SEO, SEA, and content that better aligns with actual search intent.

What is E-E-A-T and why is it important?

Reading time: 8 minutes

E-E-A-T helps search engines assess whether your content is trustworthy, authoritative, and useful. For SEO, this means: strong content, clear expertise, and a site that inspires trust.

Black hat vs. white hat SEO: what’s the difference?

Reading time: 6 minutes

Black hat and white hat SEO determine how you approach search engine optimization: by the rules or at the risk of penalties. You’ll learn which tactics differ, what the consequences are, and how to choose a sustainable SEO approach.

What does professional SEO cost in the Netherlands?

Reading time: 5 minutes

Professional SEO in the Netherlands does not have a fixed price, but depends on your goals, competition, and the condition of your website. You’ll learn what costs are realistic, what you’re paying for, and how to fairly compare quotes.

How long does it take to see results from SEO?

Reading time: 6 minutes

SEO rarely delivers quick results, but the timing is somewhat predictable. Here you can read about the phases you can expect, the factors that determine the turnaround time, and when you’ll see the first visible results.

On-page, off-page, and technical SEO explained

Reading time: 5 minutes

SEO consists of three layers that reinforce each other: on-page content, off-site authority, and technical elements under the hood. If you understand how these types of SEO work together, you can make smarter choices regarding growth, priorities, and results.

How will the Google algorithm work in 2026?

Reading time: 6 minutes

The Google algorithm in 2026 still revolves around relevance, quality, and user signals, but the way Google understands content has been further refined. You’ll learn how ranking factors are interconnected and what you, as an SME, should focus on.

AI SEO: What is GEO?

Reading time: 6 minutes

In this article, we explain what AI SEO is, how it works, and what opportunities it offers for businesses looking to increase their online visibility.

Medium

AI traffic vs. SEO traffic: benchmark

Reading time: 6 minutes

AI traffic is steadily increasing and overtaking SEO traffic. View our benchmark for the timber trade here.

Medium

Programmatic SEO: Scalable SEO Growth

Reading time: 10 minutes

Programmatic SEO is a powerful method for accelerating SEO growth by combining data, structure, and automation.

Medium

How do you create discount codes in WooCommerce?

Reading time: 7 minutes

Discount codes are ideal for convincing your potential customers to place an order in your online store. How do you set them up in WooCommerce?

Medium

Tags vs. Categories in WooCommerce: When to Use Which?

Reading time: 5 minutes

When setting up a WooCommerce online store, you’ll quickly face the question: should I organize products using categories, tags, or both?

Beginner

Setting up a favicon in WordPress

Reading time: 3 minutes

In this guide, you’ll learn step by step how to set up a favicon in WordPress and why it’s important to use one.

Medium

Keyword cannibalization: how to solve it?

Reading time: 8 minutes

Keyword cannibalization: when multiple pages on your website compete for the same keywords and unintentionally weaken each other’s performance.

Beginner

What are the advantages of a VPS? (vs. shared hosting)

Reading time: 5 minutes

Two popular hosting options are shared hosting and a Virtual Private Server (VPS)—what are the benefits of a VPS?

Beginner

Installing WordPress in different ways

Reading time: 4 minutes

In this article, you’ll learn how to install WordPress yourself: either manually or through a hosting provider.

Beginner

How do you adjust prices in a WooCommerce webshop?

Reading time: 5 minutes

How do you adjust prices for a WooCommerce online store? In this article, we’ll explain it to you step by step.

Medium

Exclude paid traffic in GA4

Reading time: 6 minutes

By excluding paid traffic from your referral list in GA4, you gain a better understanding of your actual traffic sources.

Medium

Using SEMrush for keyword research

Reading time: 7 minutes

The paid SEO tool SEMrush offers many options for keyword research.

Medium

The capabilities of AI copywriters

Reading time: 8 minutes

Having texts written by robots? With AI copywriters, it’s easy to have texts written these days, but what exactly does that entail?

Medium

5 design trends

Reading time: 8 minutes

Design is a key aspect of any website or online store. Read 5 tips for web design trends in 2022 here to stay up to date.

Medium

10 tips for a good checkout page

Reading time: 10 minutes

If you have an online store, you naturally want the checkout page to work perfectly. Read 10 tips here to make that happen.

Beginner

The Coolest 404 Pages

Reading time: 5 minutes

A 404 page occurs when the desired content cannot be displayed on a web page. What are some fun ideas for a 404 page?

Medium

10-step plan for target audience analysis

Reading time: 13 minutes

If you want to sell your product or service effectively, it is essential to know your target audience as well as possible. A target audience analysis is therefore an important step.

Medium

Caching

Reading time: 12 minutes

Caching is a technique that allows you to temporarily store data and files in a digital storage location, or cache.

Beginner

Best Google Fonts

Reading time: 10 minutes

Are you looking for the best Google Font for your new website? There are, of course, a huge number of Google Fonts available: we’ll help you get started.

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