Marketing Terms.

Online marketing terms

Many marketing terms are used today to understand and discuss marketing activities. Ales

You’ve just started working at an online marketing agency: it’s nice to know what your colleagues mean when they talk about CTR or CPA. Want an overview of online marketing terms?

View commonly used online marketing terms here:

• SEA (Search Engine Advertising): a marketing activity focused on generating traffic to a website through paid ads on search engines, particularly Google Ads.
• SEO (Search Engine Optimization): a marketing activity aimed at improving a website’s ranking in search engine results, with the goal of generating more visitors.
• Affiliate marketing: a marketing technique in which advertisers offer products or services through affiliates, also known as publishers.
• Social media marketing: marketing activities aimed at generating engagement on social media platforms such as Facebook, Instagram, and LinkedIn.
• Email marketing: a marketing activity focused on sending emails to leads or (online store) customers, with the goal of generating sales.

• Content marketing: a marketing technique that uses content to attract visitors and create brand value.

Would you like to learn more about websites and web development in addition to marketing terms? Check out our overview of website terms here, which provides a good overview of common terms.