If you have your own website, it is crucial to ensure it appears as high as possible in the SERPs, or search results pages. One of the factors an online search engine like Google uses to determine rankings is the link profile of the websites eligible to be displayed. This link profile is related to link building, and the anchor text is an important component of that.
The anchor link text is sometimes also called anchor text, but more commonly referred to as anchor text. This refers to a (usually) small piece of text within an article. This piece of text contains a link to another website. This can be an internal or an external link.
Anchor texts have a strikingly significant impact on your link-building activities and, consequently, your overall SEO strategy. In the following paragraph, we’ll tell you more about that. Afterward, we’ll provide several tips on how to create the best possible anchor text.
Why are anchor texts important for your SEO?
If you’re collecting backlinks under the guise of link building, it’s essential to pay close attention to the anchor texts. These anchor texts should demonstrate relevance or even similarities to the keywords you want to be found for. Ultimately, your anchor texts contribute to your link profile. The richer and more varied this link profile is, the better it will be evaluated by Google and other search engines. It is therefore wise to vary the anchor texts you use on external websites for link building.
How to create strong anchor text
When devising anchor text, it is advisable to keep the following aspects in mind:
- Ensure clarity for the reader so they know what to expect once they click through.
- Don’t make your anchor text too long. A length of just a few words is considered ideal. Anchor text consisting of one or more full sentences, on the other hand, is not recommended. That looks sloppy in the full article and doesn’t make it clear to search engines exactly what you want to be found for.
- Make sure your anchor texts and the links behind them do not compromise the readability of the overall text.
- Are you using anchor texts to improve your backlink profile? Then don’t use “click here” as your anchor text. From an SEO perspective, that won’t get you anywhere.
Image instead of text? Let’s do it!
Linking to another website doesn’t necessarily have to be done via (anchor) text. You could also do this via an image. A major advantage of this method is that readers may be more inclined to click on it. After all, internet users love being able to click on things.
Do you indeed want to use a ‘clickable’ image? If so, make sure this image adds value. Also, don’t forget to include the anchor link text in the image’s alt attribute.
