SEMrush is one of the most comprehensive SEO tools currently available. SEMrush is not a cheap SEO tool, but it offers many features that are extremely useful for SEO.
We are fans of a number of tools within SEMrush, including:
1.) SEMrush – Domain overview
With the domain overview in SEMrush, you can quickly analyze your own website or those of competitors. This provides insights into the number of backlinks, domain authority, and the number of indexed pages, among other metrics:
2.) SEMrush – Backlinks Checker
With SEMrush’s backlink checker, you can analyze your existing link profile. This provides valuable insight into what you’re already doing well in terms of link building and where opportunities still lie:
3.) SEMrush – Site Audit
If you have set up a project for your website, we recommend also setting up the ‘site audit.’ We frequently use this SEO tool for post-launch analysis of custom websites we have launched. The site audit scans your entire website and identifies issues that are classified from most serious to least serious:
- Error: Attention, address immediately
- Warning: still pay attention, but less serious than an error
- Note: not very important, but good to address if there are no errors or warnings.
Just like with all SEO scores, you ideally want to achieve 100%. Our experience shows that this isn’t always possible, but it remains a worthy goal, of course. Digital Wizards currently achieves a score of 95%, partly due to non-urgent warnings and notices:
SEMrush pricing
While SEMrush was initially fairly comparable in pricing to other tools such as Majestic and Ahrefs, its rates have risen somewhat in recent years. These are the prices for SEMrush effective as of May 1, 2022, for monthly payments:
- SEMrush PRO: $119.95
5 projects where you can track 500 keywords - SEMrush Guru $229.95
15 projects where you can track 1,500 keywords - SEMrush Business $449.95
40 projects where you can track 5,000 keywords
All three of the above packages are limited to a single user. If you want additional users or more projects/keywords to track, you will incur extra costs on top of your subscription.
SEMrush alternatives
SEMrush offers many features, but it comes with a price tag. If you’re looking for SEMrush alternatives, consider:
If you don’t want to spend money on SEO tools, you can always consider using Google Search Console. You can, for example, link it to Google Data Studio so you don’t have to download an Excel file for every report.
Benefits of SEMrush
To wrap up this overview of SEMrush, we’d like to briefly outline the benefits of SEMrush. As we mentioned earlier, SEMrush isn’t cheap, but it does offer many advantages:
- SEMrush offers detailed insight into the SEO landscape (for your own website, but also specifically for competitors), making it an excellent tool for SEO marketers and SEO agencies.
- It is possible to analyze both local and global traffic, making it a powerful tool for SEO strategies targeting specific markets or locations.
- Are you an avid link builder? SEMrush also provides comprehensive information on backlinks, allowing SEO marketers to adjust their strategies to ensure they attract as much relevant traffic to their website as possible.
- A wide range of tools is available, including keyword research, competitive analysis, and reporting.
- SEMrush makes SEO accessible through clear instructions and easy-to-understand visualizations: the barrier to entry is low, making it usable by anyone.
- Having trouble figuring it out? SEMrush also offers excellent customer service, making it a reliable and versatile SEO tool for anyone who wants to learn more about how to boost their website’s visibility in search engine results.
In short, SEMrush is a versatile SEO tool that marketers need to optimize their websites and increase visibility in search engine results. SEMrush empowers users to easily implement SEO strategies through clear instructions and visualizations, along with a wide range of tools for keyword research, competitive analysis, and reporting.
