There are various SEO tools on the market that can help you rank higher on Google. Which SEO tool best suits your organization depends on a number of factors, including your goals, desired features, and budget.
If you choose to focus on link building, Majestic SEO is a good choice. This SEO tool is available starting at €46.99 per month and offers many features. While Ahrefs and SEMrush are primarily all-in-one solutions, Majestic SEO specializes in link building and backlink analysis. Read on in this article to learn more about what Majestic SEO has to offer.
Majestic SEO Features
Majestic SEO focuses primarily on link building, and here are a few great features of Majestic SEO:
Campaigns in Majestic SEO
Just like Ahrefs and SEMrush, you have the option to create campaigns. In these campaigns, you add the websites you want to “track” and further develop for SEO. Within your campaign overview, you can see, among other things, your website’s Trust Flow and Citation Flow at a glance:

Site Explorer Majestic SEO
Another useful tool is Site Explorer, which allows you to analyze your own website as well as those of your competitors. It provides a clear overview of metrics such as Trust Flow, Citation Flow, and Topical Trust Flow. Additionally, it immediately offers a Link Graph and Link Profile that provide valuable insights into your link profile.

Trust Flow and Citation Flow
You’ve already seen these two terms mentioned in this article: Trust Flow and Citation Flow. These are two SEO metrics developed by Majestic SEO. While other tools primarily focus on Domain Authority, Majestic SEO looks much further. Trust Flow, in particular, provides a good indicator of the quality and relevance of your backlinks.
Which SEO tool should you choose?
If you plan to do a lot of link building, Majestic SEO comes highly recommended. Not only because of its modest price, but also due to its link-building features: of course, Majestic SEO offers many more opportunities than we’ve been able to describe in this article. If, in addition to link building, you also want to work on your SEO techniques or SEO content, we recommend looking into other SEO tools you can use alongside Majestic SEO.