Ahrefs.

Ahrefs is a widely used SEO tool, particularly for effectively setting up a link-building strategy. Within Ahrefs, you can use a number of different SEO tools:

Site Explorer
Rank Tracker
Site Audit
Keyword Explorer

Keyword Explorer and keyword research

Ahrefs’ Keyword Explorer is a powerful tool for comprehensive keyword research. You can analyze search volumes, assess competition levels, and discover related search terms based on real-time data from search engines such as Google, YouTube, and Amazon. You also gain insight into click data, which helps estimate the actual traffic a keyword generates. For content strategies, this is an indispensable feature for identifying opportunities with both short-tail and long-tail keywords.

Site Audit and SEO Competition

Ahrefs’ Site Audit is ideal for quickly identifying technical SEO issues on your website. Think of broken links, slow-loading pages, or missing metadata. In addition, Ahrefs offers extensive capabilities for SEO competitive analysis. You can see exactly which keywords your competitors are ranking for, what backlinks they have, and where your opportunities lie to outrank them. These insights are essential for developing an effective, data-driven SEO strategy.

Ahrefs Pricing

Ahrefs is a comprehensive SEO tool and, fortunately, more affordable than its alternative, SEMrush. Both SEO tools have pros and cons, but if price is the deciding factor, Ahrefs comes out on top. These are the prices for Ahrefs as of May 1, 2022, for monthly payments:

Ahrefs Lite: €89
Ahrefs Standard: €179
Ahrefs Advanced: €349
Ahrefs Enterprise: €879

Ahrefs Alternatives

There are a number of SEO tools you can use as alternatives to Ahrefs. Ahrefs itself offers many features, but you can also check out:

If you don’t want to spend money on SEO tools, you can always consider using Google Search Console. Of course, it offers far fewer features than Ahrefs, but at least you can perform SEO analyses. For example, you can link Google Search Console to Google Data Studio so you don’t have to download an Excel file for every report.

Blog

Advertising on ChatGPT: What’s Possible—and What’s Not?

ChatGPT ads have been visible in parts of Europe since August 2026, but not everything circulating actually constitutes advertising within the response itself. This article clearly explains what you can do, what you cannot do, and when testing is worthwhile.

What is SEO and how does search engine optimization work?

SEO is the process of optimizing your website so that it ranks higher in search engines. You work on technical aspects, content, and authority, with the goal of attracting more relevant visitors and increasing your chances of generating revenue.

Negative keywords: how to save your budget

Negative keywords ensure that your ads aren’t shown for irrelevant search queries. Read more tips and advice here.

WooCommerce SEO: Complete Optimization Guide

WooCommerce SEO determines whether your online store is found using the right search terms and whether visitors click through to product pages and checkout.

How much does a professional online store cost?

The costs of an online store vary widely, as design, technology, integrations, and content all factor into the price. You’ll gain insight into the key cost items, typical price ranges, and where you can focus your efforts without compromising future growth.

Trust signals that boost your conversion rate

Trust signals on your website make it easier to dispel doubts and convert more visitors. Think of reviews, seals of approval, clear contact information, and consistent content that demonstrates your reliability.

Topical authority

Topical authority: meaning, explanation, and role in SEO Topical authority is an SEO concept that describes how search engines assess whether a website has authority

UTM

In this article, you’ll learn how UTM tagging works and why it’s important for your marketing campaigns.

Long-tail keywords

Long-tail keywords are indispensable for a successful SEO strategy. In this article, you’ll learn what long-tail keywords are and why they’re important.