SEO (Search Engine Optimization) is one of the most important fields within online marketing. Because no matter how beautiful and attractive your website may be: if too few customers find and visit it, it’s still of little use to you.
One of the most essential components of SEO is link building. Link building is all about acquiring backlinks. A backlink is a hyperlink on an external website that directs users to your website when clicked. The more backlinks you have and the higher their quality, the better your link profile and domain authority will become. And that, in turn, has a positive impact on your website’s ranking in search results on Google and other online search engines.
Online marketers view link building as complex and time-consuming. Moreover, link building carries the risk of actually causing a counterproductive effect. It is therefore wise to use a few SEO tools that make your link building a lot easier. An excellent example of such a tool is the well-known Majestic SEO. Among other things, it allows you to measure citation flow. Read on to learn about the benefits of citation flow.
The role of citation flow
Citation flow is a metric that provides information about the number of backlinks. That’s why it’s particularly useful to determine the citation flow of external websites where you want to place a backlink. After all, the citation flow of such an external website says something about its popularity, and thus also about its domain authority. In principle, you can therefore say that a page with a high citation flow is worth placing a backlink on (or having one placed), because the higher the authority of the website in question, the more valuable your backlink becomes.
Link your findings and actions to the trust flow
As you may know, link building is definitely not just about the number of backlinks. Their quality and relevance are just as important. It is therefore advisable not to focus solely on citation flow, but to always monitor the quality and relevance of your backlinks as well.
You can also gauge this quality and relevance via Majestic SEO. You do this by using the Trust Flow metric within that tool. Trust Flow indicates the quality and authority of a website or URL. Just like Citation Flow, Trust Flow is represented by a numerical score.
Incidentally, trust flow and citation flow are certainly not separate from one another. These two metrics influence each other. As the number of reliable (back)links to or from a URL grows, you can assume that the trust flow of that URL will also increase.
