Google Ads Editor.

Google Ads Editor is a widely used desktop application in online marketing, particularly for SEA. The tool is primarily used by SEA agencies and large client accounts. In Google Ads Editor, you have an overview of all your Google Ads campaigns for every account you import into it. The main advantage of Google Ads Editor is that you can make large numbers of changes at the same time. You can make these changes offline on your own desktop and upload them online later.

The design of Google Ads Editor differs from that of Google Ads itself. This tool is primarily designed to provide an overview and make quick bulk adjustments. In this article, you’ll learn more about what you can do with Google Ads Editor, and we’ll share tips for using this tool.

What can you do with Google Ads Editor

In principle, any advertiser can use Google Ads Editor; it is also a free tool. Accounts with multiple campaigns, longer keyword lists, and multiple ads in particular would do well to use this tool. If you manage multiple accounts, such as an SEA agency, this tool is almost indispensable. The reason for this is that you can easily switch between multiple accounts and manage, edit, and view them.

Benefits of Google Ads Editor

1. The Google Ads Editor allows you to quickly make multiple changes in bulk. This can be done at the account, ad group, and ad levels, and of course across multiple accounts. You can undo changes, but this is only possible if you haven’t yet uploaded the changes to Google Ads.
2. The changes you can make are all the changes that Google Ads also offers. The main difference is that you can easily copy and move text from one ad group to another using Google Ads Editor. By implementing all changes by uploading the tool, these changes are immediately visible in Google Ads.
3. Furthermore, the Google Ads Editor works much faster than the online version in Google Ads, because it is a desktop application. So if you have a lot of changes to make, the Google Ads Editor is a must-have.

How do you use Google Ads Editor?

Before you can use the tool, you must first download it yourself; you can do so via this link: https://ads.google.com/intl/nl_nl/home/tools/ads-editor/. After installing Google Ads Editor, link your account (or MCC account) and you can download one or more accounts. Your current campaigns from Google Ads will then be immediately visible.

Adding a new campaign or ad group in Google Ads Editor

Once you’ve created a new campaign, you can implement the entire campaign—including the ad group and the ad—in Google Ads Editor. To do this, follow these steps:

1. Select campaigns from the list of types.
2. Click on ‘make multiple changes’.
3. Under Destination, select the option ‘My data contains columns for campaigns and/or ad groups.’
4. Paste the changes horizontally on the screen.
5. Specify each field so that the tool knows which text is the campaign name and which text is the descriptions, etc.
6. Click ‘process’.
7. Click on ‘Complete and review changes’.

Once you have completed these steps, click “Save.” This means the changes will remain in Google Ads Editor. Then click “Upload” when you want to apply the changes to Google Ads.

If you want to add a new ad group, you can do so in exactly the same way. The only thing that changes is the first step, which must be ad groups instead of campaigns.

Adding keywords or extensions in Google Ads Editor

You want to show an ad as much as possible to the people for whom it is truly relevant. For this reason, you add keywords. You can easily enter these using Google Ads Editor. Follow these steps:

1. Select the appropriate campaign or ad group.
2. Click on ‘Keywords and Targeting’ and then ‘Keywords’
3. By clicking on ‘+ Add keywords,’ you can add keywords to various ad groups.
4. Enter the keywords vertically on the screen.
5. Specify the field so the tool knows these are to be used as keywords.
6. Click ‘process’
7. Click on ‘Complete and review changes’

Once you click “Save,” the changes will be applied in Google Ads Editor. You can then upload the changes to Google Ads.

If you want to add extensions, you can do so by replacing the second step with clicking on ‘ad extensions’. You can add the desired extensions to complete your ad.

In short, Google Ads Editor offers many advantages, especially if you have large accounts or need to manage multiple accounts simultaneously. It takes a little time to get the hang of Google Ads Editor, but once you’re used to it, you’ll likely never want to manage your SEA campaigns in Google Ads without it again.