ETA (Expanded Text Ads).

Within Google Ads, various types of ads are possible, including display, video, shopping, and text ads. For text ads, we typically work with Expanded Text Ads, or ETAs.

About Expanded Text Ads

ETAs are the successor to standard text ads, which were much more limited in terms of input fields and visible URLs. ETAs were introduced in 2016 and were the standard within Google Ads for years.

With ETAs, you can use the following as input fields:

Heading: 25 characters
Description line 1: 35 characters
Description line 2: 35 characters
Visible URL: 35 characters

Stop Expanded Text Ads

In 2021, it became clear that Google was phasing out ETAs to make way for Responsive Search Ads (RSA). You can still create ETAs through June 30, 2022, but this will no longer be possible starting July 1, 2022.

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