SEA Search Engine Advertising
500% growth in SEA revenue for Houthandel Dronten
For Houthandel Dronten , Digital Wizards achieved a 500% increase in SEA revenue in a short period of time.
Bunzl Foodservice: from increased online visibility to more efficient customer growth.
SEO, SEA, Google Shopping, website development, and process optimization for Bunzl Foodservice. Result: 400% more organic traffic, a new bilingual website, and a more efficient onboarding process for new customers.
As an online marketing agency based in Almere, we always find it special to collaborate with companies from the same region. Bunzl Foodservice is a great example of this. Since 2024, we have been supporting Bunzl in various areas of online marketing and digital growth. Bunzl Foodservice is a national foodservice wholesaler serving the hospitality, hotel, recreation, and professional kitchen sectors. Through an extensive product range, online store, and account management, Bunzl supports thousands of business customers in the Netherlands.
Digital Wizards has been supporting Bunzl Foodservice since 2024 in the areas of SEO, SEA, GEO, Google Shopping, website development, and conversion optimization. In addition, we help provide insight into the entire customer journey, from the first website visit to onboarding by the sales team.
About Bunzl Foodservice
The collaboration began with improving Bunzl Foodservice’s online discoverability. By resolving technical SEO issues within the website and online store, better structuring content, and further developing the online marketing strategy, a strong foundation for growth was established. In addition to SEO, we also support Bunzl Foodservice with SEA and Google Shopping. In doing so, we look not only at clicks and traffic, but primarily at the impact on new customers, revenue, and commercial results.
In 2025, we were also closely involved in the development of the new website. Together with MiWebb, we contributed ideas regarding structure, user-friendliness, and online discoverability: a large portion of the website content was written and published by us. In addition, we implemented Cloneable, making the website immediately available in two languages for international visitors.
An important part of our collaboration is connecting marketing and sales. In the first quarter of this year, we jointly examined the entire onboarding process for new customers. In doing so, we discovered that the registration form did not sufficiently meet the sales team’s information needs. By redesigning the form and the underlying processes, employees now have immediate access to the correct data. This saves an average of one to two hours of onboarding time per new customer inquiry and allows for faster follow-up on inquiries.
Results
- Organic traffic grew by approximately 400% in 6 months.
- SEO, SEA, and Google Shopping managed in an integrated manner.
- New website successfully developed and launched with partner MiWebb.
- Website made available in two languages immediately.
- Better alignment between marketing and sales.
- An average time savings of 1 to 2 hours per new client inquiry due to improved onboarding.
- Greater insight into the quality of leads and marketing results.
Want to get more out of your online marketing?
Many B2B organizations invest in SEO, SEA, or a new website, but lack insight into what happens next. How are leads followed up on? Which campaigns actually generate customers? And where is valuable time lost in the process?
At Digital Wizards, we look beyond just traffic and clicks. We help organizations grow by connecting marketing, sales, data, and technology.
Client
Bunzl Foodservice
Period
Q4 2024 – present
Scope of Work
SEA and SEO strategy, Google Shopping, new website, B2B marketing
Result
New website, 400% growth in SEO traffic, improved onboarding process
Related projects
Curious about what other related projects Digital Wizards has worked on? Check out various projects here where we’ve utilized SEA, SEO, or a custom website, among other things.
As an online marketing agency, we naturally know everything there is to know about online marketing. We strive for profitable revenue in the short term and for long-term online growth.
What areas of expertise did we utilize?
SEA, SEO, or a custom website: at Digital Wizards, you’ve come to the right place. For this project, we leveraged the following areas of expertise to achieve a successful outcome.
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