SEA Womanizer: Significantly improved ROI.
For Womanizer, Digital Wizards set to work on designing a new Google Ads campaign structure: ROI 3x higher.
About Womanizer
Digital Wizards has been working for Womanizer and other Miss Steel online stores since October 2020. The Womanizer is one of the most well-known air-powered vibrators worldwide, and there are many competitors in the Netherlands selling Womanizers.
In a highly competitive market, it is important to optimize your SEA campaigns as effectively as possible: a solid campaign structure, compelling ads, and smart bidding. And of course: focusing on ROI to drive profitable revenue.
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SEA structure
The setup of the existing Google Ads account was suboptimal, and this was the first area we addressed. Campaigns were split across desktop, mobile, and tablet: this is not only unnecessary, but it also creates a high risk of errors, as ads and optimizations must be adjusted in three separate places.
Based on the results of a keyword research study, Digital Wizards presented a new strategy to Womanizer. The team also analyzed the ads and keywords from previous years so that these insights could be incorporated into the new SEA structure.
Outcome of the new SEA strategy
Right from the first month, the new SEA campaigns were already performing significantly better. In addition to a new SEA structure, time was also spent on recommendations to improve the website’s performance in terms of load time and SEO scores. These optimizations also contributed to the performance of the SEA campaigns.
The new SEA structure has resulted in a threefold increase in ROI. In practice, this means that we achieved three times as much revenue with the same advertising budget. With this improved ROI, we also asked Womanizer to increase the advertising budgets: not budget-driven, but ROI-driven. If ads are profitable, then we can continue to expand the budget.
Client
Client
Period
Period
Scope of Work
Scope of Work
Result
Result
Related projects
Curious about what other related projects Digital Wizards has worked on? Check out various projects here where we’ve utilized SEA, SEO, or a custom website, among other things.
As an online marketing agency, we naturally know everything there is to know about online marketing. We strive for profitable revenue in the short term and for long-term online growth.
What areas of expertise did we utilize?
SEA, SEO, or a custom website: at Digital Wizards, you’ve come to the right place. For this project, we leveraged the following areas of expertise to achieve a successful outcome.