Website migration: from 9 websites to 1.
A migration of 9 websites to a single website while maintaining SEO: Digital Wizards successfully executed this for Digital Customer Care
Website migration from 9 websites to 1
For Digital Customer Care, we performed a content and SEO migration from 9 websites to one. If you’re looking for a company that specializes in outsourcing webcare and live chat, Digital Customer Care is the right choice. As the company has continued to grow significantly, the number of websites has increased over time: each for a specific country and language. At one point, the number of websites had risen to 9, with some websites also supporting multiple languages.
Because this was no longer feasible in terms of maintenance, Digital Customer Care recognized the need for a single website for all countries. Additionally, there were various labels with different names, which prevented operations from being conducted under a single clear brand name. Digital Wizards was commissioned to carry out a website migration that would properly transfer both the content and the SEO.
Scope of the migration
Over time, Digital Customer Care has added many new services, and a new brand and website were launched for each one. Customers recognized the name Digital Customer Care from emails and invoices, so it was a logical step to opt for a single umbrella website. The following websites were migrated:
- Digital Customer Care: digitalcustomercare.nl to digitalcustomercare.eu
- Webcare Pro: webcarepro.nl to digitalcustomercare.eu
- Live Chat Pro: livechatpro.nl, livechatpro.be, livechatpro.fr, and livechatpro.co.uk to digitalcustomercare.eu
- Cheap Chats: cheapchats.nl to digitalcustomercare.eu
- Myanswers.io: myanswers.io to digitalcustomercare.eu
The intention was to host the new website on a ‘.nl’ domain, but from an international perspective, this would not be ideal. Therefore, ‘.eu’ was chosen.
Action Plan
The migration began with a session where we worked with the client to develop a strategy for consolidating everything onto a single website. It was not only important that the new website included all services and languages, but also that all content and SEO rankings remained intact or even improved. Digital Wizards then started work on the new website by creating a copy of digitalcustomercare.nl and deploying it to a pre-live environment. We optimized the theme on this environment, along with a number of other tasks:
- Potential plugin issues have been resolved on the new website, and loading speed has been improved.
- All internal links have been checked, and broken or dead links have been fixed.
- Worked with the client to identify content that was still missing from the pre-live environment. The other 6 websites, however, still had content that was relevant to the services and had built up SEO value.
Once all content from the other 8 websites had been migrated to the new site, the pre-live environment was launched on digitalcustomercare.eu. Immediately afterward, digitalcustomercare.nl was redirected to digitalcustomercare.eu. Many pages remained the same, but there were also many old 404 pages that we had to handle using a redirect file in the .htaccess. After this initial migration, we performed a migration for all other countries and languages.
Client
Client
Period
Period
Scope of Work
Scope of Work
Result
Result
Related projects
Curious about what other related projects Digital Wizards has worked on? Check out various projects here where we’ve utilized SEA, SEO, or a custom website, among other things.
As an online marketing agency, we naturally know everything there is to know about online marketing. We strive for profitable revenue in the short term and for long-term online growth.
What areas of expertise did we utilize?
SEA, SEO, or a custom website: at Digital Wizards, you’ve come to the right place. For this project, we leveraged the following areas of expertise to achieve a successful outcome.