For Floor Styling, we addressed a hacked website and declining SEO performance. As a result, their discoverability has been restored and leads are growing again.
The Problem
In the summer of 2024, Floor Styling’s website was hacked. The hosting environment was poorly secured, resulting in more than 10,000 fake pages appearing in a short period of time with terms such as casino, lottery, and Eurojackpot. For a supplier of wooden floors, these are not exactly the keywords Floor Styling wants to be found for. Moreover, no backups were available, and the site was riddled with various types of malware.
Our Approach
We first attempted to restore the existing website, but due to a combination of malware and technical shortcomings, this was not a sustainable solution. Therefore, we opted for a completely new custom-built website. In addition, we removed all harmful content and established a clean, well-structured SEO foundation.
We also found thousands of automatically generated city pages—even for small villages—with no added value. These have been cleaned up and replaced with relevant, handwritten content.
The Result
Floor Styling’s SEO had completely collapsed due to all these issues. Thanks to a stable, secure website (floorstyling.nl) and a revamped content structure, growth is back on track. The first organic lead inquiries have already come in—and the foundation is solid for further optimization.
Any business owner can choose a web developer who pays less attention to SEO. But that can have major consequences. Floor Styling is, unfortunately, a good example of this: a hacked website, thousands of irrelevant pages, and a collapse in discoverability.
Digital Wizards has now guided dozens of SEO migrations and knows exactly what it takes to safely transfer a website’s value to a new environment—and to further build on that value.
Choose Digital Wizards if you:
Then partnering with Digital Wizards is exactly what your business needs.
Floor Styling
Q2 2025
Recovering from website hacks and SEO issues
SEO is on the rise again, and the first lead inquiries have come in!
Curious about what other related projects Digital Wizards has worked on? Check out various projects here where we’ve utilized SEA, SEO, or a custom website, among other things.
As an online marketing agency, we naturally know everything there is to know about online marketing. We strive for profitable revenue in the short term and for long-term online growth.
SEA, SEO, or a custom website: at Digital Wizards, you’ve come to the right place. For this project, we leveraged the following areas of expertise to achieve a successful outcome.
