Recover failed SEO migration Stoerhout Het Gooi.

For Stoerhout Het Gooi, we resolved a failed SEO migration. As a result, the loss of SEO traffic has been largely recovered.

Recover failed SEO migration

Stoerhout Het Gooi specializes in creating custom solutions using wood. Examples include wooden bike racks, canopies, and wooden furniture for both private individuals and the business market. In 2024, they opted for a new website design to refresh their brand identity. Unfortunately, the chosen web developer overlooked a number of issues, causing SEO traffic to drop by nearly 95% within a few months. Worse still: the number of inquiries from the website dried up.

Digital Wizards tackled this issue, resulting in a resurgence of SEO traffic. Furthermore, the signs are promising that SEO traffic will fully recover.

Action Plan

We first identified which search terms and pages had disappeared or been modified.
We have deployed the new website to a test environment where we have resolved bugs and issues.
After the test environment was cleaned up again, we restored and improved all old content and pages.
We have launched the new website, implementing 301 redirects for all old and older URLs to relevant new pages.

Why is this interesting for you?

Any business owner can choose a web developer who knows less about SEO. Digital Wizards has carried out dozens of SEO migrations: as a result, we know exactly what to do to preserve SEO value when moving from an old to a new website.

Choose Digital Wizards if you:

Are you looking for a reliable partner who not only helps you grow your revenue but also helps you establish a solid SEO foundation for your website or online store?
Seeking a partner who knows everything about SEO, SEA, e-commerce sites, and e-commerce site improvements.
If you need a sparring partner who gives honest advice without holding back, then partnering with Digital Wizards is the right choice for you and your online store.

Client

Stoerhout Het Gooi

Period

Q2 2025

Scope of Work

Recovering a failed SEO migration

Result

Restoration of SEO traffic and top rankings

Related projects

Curious about what other related projects Digital Wizards has worked on? Check out various projects here where we’ve utilized SEA, SEO, or a custom website, among other things.

As an online marketing agency, we naturally know everything there is to know about online marketing. We strive for profitable revenue in the short term and for long-term online growth.

— Hans Boersma

What areas of expertise did we utilize?

SEA, SEO, or a custom website: at Digital Wizards, you’ve come to the right place. For this project, we leveraged the following areas of expertise to achieve a successful outcome.

[portfolio_slider_related_service]

Recover failed SEO migration Stoerhout Het Gooi.