SEA and SEO support for Juizs.
Digital Wizards has helped Juizs grow with SEA, SEO, and Google Shopping. Curious to know how? Check out the approach below.
Background Juizs
Juizs is an online store offering various fresh juices—including a detox juice cleanse. They offer packages with bottles for several days of the week, as well as special ginger shots. The “juice market” has become increasingly competitive in recent years due to a number of new entrants, and margins are under pressure.
The online store has been active for several years, and due to increased competition, Juizs was looking for a “next step” with its Google Ads account. They were not getting the most out of search engine advertising (SEA), so Digital Wizards was brought in to help.
Google Ads
Digital Wizards began with keyword research to identify the right search terms. Which keywords should we focus on, and how much of our monthly budget should we allocate to this? The keyword research provided us with the answers to these questions.
The keyword research also provided valuable background information for the new campaign structure, as there was only one (!) active campaign that encompassed everything. Profitability seemed to be in order, but that was primarily because the brand name keywords were also factored into this campaign.
Digital Wizards has prioritized keyword research for the setup of all new campaigns. Highly specific ads have been created to seamlessly align with consumers’ search intent. This ensures good Quality Scores and has helped increase the conversion rate.
Google Shopping
The previous agency made several attempts to set up Google Shopping, but these were unsuccessful. Digital Wizards created a source feed from WooFeed, which was further optimized in the data feed management tool Channable:
- The ads have been enriched with content; for example, we have significantly improved the titles and descriptions to make them more relevant and increase their reach.
- The margin is provided anonymously, so that bids in Google Ads are automatically increased or decreased as soon as the margin changes. Because this allows us to bid “smarter” than competitors, we ensure a positive ROI for Google Shopping campaigns.
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Related projects
Curious about what other related projects Digital Wizards has worked on? Check out various projects here where we’ve utilized SEA, SEO, or a custom website, among other things.
As an online marketing agency, we naturally know everything there is to know about online marketing. We strive for profitable revenue in the short term and for long-term online growth.
What areas of expertise did we utilize?
SEA, SEO, or a custom website: at Digital Wizards, you’ve come to the right place. For this project, we leveraged the following areas of expertise to achieve a successful outcome.