XML, which stands for Extensible Markup Language, is a markup language that defines a set of rules for encoding documents in a format that is readable by both humans and machines. It is primarily used to transport and store data.
Features of XML
- Structure: XML documents have a hierarchical structure, meaning they are composed of nested elements.
- Self-descriptive: The tags in XML are not predefined. Users can define their own tags, making XML documents self-descriptive.
- Platform-independent: XML documents can be read and understood on any platform or system.
Benefits of XML
- Flexibility: Because XML is self-descriptive, users can define their own tags and structures.
- Interoperability: XML enables data exchange between different systems and platforms.
- Scalability: XML can process both small and large amounts of data.
In online marketing, XML is widely used, for example, to send product data via an XML feed. For this, you can use a tool like Channable, which allows you to process XML feeds for Google Shopping, among other things.
