Yoast SEO is a plugin that you can download and use when a website is built in WordPress. Yoast SEO is one of the most downloaded plugins within WordPress. The main goal of Yoast SEO is to optimize a website, particularly in terms of organic search engine optimization (SEO) and thus improving rankings in Google.
The plugin focuses specifically on refining the content on a website. Yoast SEO is known for its user-friendliness. Numerous aspects are automated, so you don’t have to put in much effort yourself to achieve the desired optimization of your ranking.
You can download Yoast SEO directly from WordPress and use it for free. There is also a paid version that offers many more features. In this article, we’ll cover the differences between these two versions.
What can you do with the free version of Yoast?
With the free version of Yoast SEO, you can focus on search terms for the entire website or for individual pages. You enter the terms, and Yoast indicates whether the content meets Google’s requirements. This includes factors such as word count and writing style. Additionally, Yoast SEO checks whether the search terms appear in key locations such as the title and introduction.
Another feature is the ability to add an image for social media when you share the page’s link, as well as adding meta titles and descriptions. Yoast SEO also indicates whether the length of the meta description is appropriate and whether it contains the right keywords.
Furthermore, Yoast SEO automatically generates sitemaps that you can submit to Google Search Console. Speaking of which, in Yoast SEO you can easily verify your Search Console account.
What benefits does Yoast PRO offer?
As mentioned, if you’re willing to pay for it, you can do even more with Yoast SEO. The first major advantage of the paid version is that you can also analyze your texts for essential variants (synonyms) of the entered keyword you want to be found for. You’ll then receive various suggestions for alternative keywords that are also frequently used. You can then incorporate these keywords into your texts. This is how Yoast makes it possible for your potential customers to find you even more easily.
Another key advantage of the paid version of Yoast SEO is that you can thoroughly check your web content for errors and readability. The program flags spelling and grammatical errors. In addition, it alerts you to certain word choices, word combinations, and verb conjugations that the plugin deems inappropriate.
Yoast SEO is a relatively affordable paid plugin. At the time of writing, you can use the paid version for 99 euros per year (or 22 euros per month).
