FAQ stands for Frequently Asked Questions. On many websites—especially online stores—a special page is reserved for these questions. This page is therefore also called the FAQ page. Naturally, this page contains not only questions that consumers might frequently ask, but also the corresponding answers.
Why have an FAQ page?
There are several reasons to enhance your website and/or online store with an FAQ page:
- You help your (potential) customers with this, as these pages often allow them to quickly find the information they’re looking for. This naturally increases customer satisfaction.
- You’ll lighten the load for yourself and/or your employees. By publishing answers to frequently asked questions, fewer consumers will need to contact your company. This saves you a lot of time processing emails and phone calls.
- A well-designed FAQ page conveys a professional impression. This can sometimes make all the difference for customers who are still undecided.
- FAQ pages have a positive impact on your SEO, or your ranking in Google’s search results.
- By including an FAQ page on your website, you’ll certainly hold your own against your competitors.
Tips for your FAQ page
An FAQ page will feature questions that many consumers might have. But how do you actually get the most out of this page? If you follow these tips, you’ll likely go a long way:
- Create an FAQ page with its own web design. Ideally, you want to provide as many answers to questions as possible in the clearest way possible. A web design that aligns with your brand identity and the rest of your website or online store.
See an example from Kwekkeboom here:
- Take the time to compile those typical questions that customers frequently ask. To do this, organize a brainstorming session with your employees. Also experiment with what appears in the Google search bar (since it often completes your query for you) and feel free to check out competitors’ websites; there’s a good chance you’ll find inspiration there.
- Collecting questions from customer service, social media, and other sources where many (similar) questions are asked.
- Don’t just ask questions directly related to your customer service or your products; try to provide background information as well.
- Have you completed the questionnaires? Then organize them neatly into categories and post them neatly categorized on your website.
- Formulate the answers correctly. Avoid using difficult words and long sentences. Instead, focus on active, positive, and lively language. Also, do not make the answers too long.
- When it comes to a yes/no question, always start the answer with yes or no. You can add an explanation afterward if necessary.
- Sometimes you’ll see that a question on an FAQ page simply links to another website. This is not recommended. It’s better to provide the answer directly on the FAQ page. Linking to another site is then merely optional.
- Make sure your FAQ page is easy to find on your website; for example, place it at the top of the menu or at least in the footer.
