Whether it’s a simple theme-based online store or a custom-built e-commerce site: managing prices in a WooCommerce store is an essential part of running a successful online business. Below is a step-by-step guide on how to adjust prices in WooCommerce yourself.
Step 1: Log in to your WordPress dashboard
Start by logging into your WordPress dashboard. This is where you can manage your webshop and WooCommerce store. You can request access to the dashboard from the web developer and/or administrator of the online store. To edit products, you need the permissions of an Administrator or Shop Manager.
Step 2: Navigate to the product page
Go to ‘Products’ in the dashboard. This page can be found in the menu on the left side of the page.
Here you can see an overview of all products added to the store. Clicking on a product’s title takes you to the product editing page.
Step 3: Adjust prices
Within the product edit page, scroll to the ‘Product Details’ section. You’ll usually find this just below the text editor.
This section contains various tabs such as General, Inventory, Shipping, and Advanced.
General Tab
For simple products, you can adjust the price directly on the first tab. Here, enter the amount under the “Regular price” heading. If desired, you can also enter a promotional price below the regular price. A discount will then be automatically displayed on the product page.
For a variable product, the prices are listed a bit further down in the menu. Under "Variations," you’ll see the different variants and can assign a price to each one.
Step 4: Save prices
After you have adjusted the price of a specific product, you must save the changes. You can do this by scrolling back to the top and clicking “Update” on the right-hand side.
Bulk Price Changes
It is also possible to adjust the prices of multiple products at once. These products must, however, have the same price. You can select the products by clicking the checkbox for a specific product. When you are done selecting, click on "Bulk Actions" at the top of the page.
Here, you then select “Edit,” after which you’ll see an overview of everything you can adjust simultaneously for the products you’ve selected. Under “Product Details,” you can choose “Change to.” Here, you’ll then have the option to enter a new price and save it. Saving works the same way as for a single product: click “Update.”
FAQ: Customizing WooCommerce Prices
How do I quickly adjust the price of a single product in WooCommerce?
In the WordPress dashboard, go to Products, click on the product, and enter the regular price in the General tab. Then click Update, and the new price will go live immediately in the online store.
Can I adjust all prices in WooCommerce at once?
Yes, this can be done in two ways: via the bulk actions in the product overview (increasing or decreasing prices by a percentage or a fixed amount) or via a CSV export that you modify and re-import. For large stores, the CSV method is the most reliable.
How do I set a promotional price with a start and end date?
Enter the promotional price below the regular price and click the "Plan" link. You will then select a start and end date. WooCommerce will automatically activate and deactivate the promotional price thereafter.
How do I adjust the price of a variable product?
Open the product and go to the Variations tab. Expand a variation to enter the price per variation, or use the dropdown menu at the top to set all regular prices or promotional prices at once.
What permissions do I need to adjust prices?
You must have at least the role of Shop Manager or Administrator. With a lower role, such as Editor, you cannot edit products or prices. Ask the webshop administrator to adjust your role if you do not have access.
In summary
Making adjustments is a relatively simple task, if you know where to look. However, it is crucial to always carefully verify that you have adjusted the correct products. A small mistake in product selection can lead to unintended price changes or error messages in the online store. Curious about how to process orders when they come in? You can read about it in our article“How to Process Orders in WooCommerce?”.
