Keyword research can be conducted in various ways, using different data sources. At Digital Wizards, we have been using the “standard” data made available through platforms such as Google Search Console—and Google Ads, of course—for years. The paid SEO tool SEMrush also offers many possibilities, which we’ll discuss further in this article.
SEMrush for keyword research
To use SEMrush for keyword research, follow these steps:
- Go to the SEMrush website and log in with your account. If you don’t have an account yet, you can request a free trial.
- Click on the “Keyword Research” option in the main menu.
- Enter a keyword or keyword group in the search field and click “Search”.
- You will now see a list of keywords, along with information such as search volume, cost per click (CPC), competition, and the keyword’s trend.
- You can filter the list of keywords based on various criteria, such as search volume, CPC, and competition. This can help you identify the most relevant keywords for your website.
- If you want more information about a specific keyword, click on the keyword to view the details. You’ll then see, for example, which websites rank highest for that keyword and how much traffic they generate as a result.
You can also easily analyze where your competitors are ranking. This can provide you with new search term ideas that are relevant to you as well. Another option is to analyze the intent behind the search term. For example, are you conducting keyword research to write blog articles? Then you’ll want to prioritize the following search terms: intent – informational.
How does SEMrush obtain SEO data?
To determine SEO traffic, SEMrush uses various data sources, including Google Search Console, to determine the number of visitors a website has received through organic search results. This data is then used to estimate the number of visitors a website can expect through SEO.
Please note that this is only an estimate and that a website’s actual traffic may differ from the figures calculated by SEMrush. It is therefore always wise to consult other data sources as well to get a complete picture of your website’s traffic.
About SEMrush
SEMrush is a major search engine marketing tool founded in 2008. It offers a wide range of features that help businesses improve their online marketing strategies. The SEO tool includes, among other things:
- Keyword Analysis: Discover which keywords perform best for your website and those of your competitors.
- Competitive Analysis: Compare your website’s performance with that of your competitors and discover what they’re doing to optimize their websites.
- Site analysis: discover how well your website is performing and what areas need improvement.
- Advertising research: discover which ads your competitors are using and how they allocate their advertising budget.
- Display advertising: discover which websites and networks are used to display ads and how successful these ads are.
In short, you can use SEMrush for your keyword research. There are various options, but keep in mind that you should use multiple data sources to get a complete picture of your website’s traffic.
