{"id":5801,"date":"2022-05-02T16:41:16","date_gmt":"2022-05-02T14:41:16","guid":{"rendered":"https://digitalwizards.nl/en/?p=5801"},"modified":"2024-07-22T09:19:54","modified_gmt":"2024-07-22T07:19:54","slug":"alles-over-anchor-texts","status":"publish","type":"post","link":"https://digitalwizards.nl/en/alles-over-anchor-texts/","title":{"rendered":"Alles over anchor texts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De Google-ranking van jouw website hangt af van verschillende aspecten. Denk bijvoorbeeld aan de SEO-techniek, je domein autoriteit en SEO-content. Een belangrijk aspect binnen SEO-content bestaat uit de ankerteksten, meestal anchor texts genoemd.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Wat is een anchor text?</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een anchor text is een stukje tekst die tegelijkertijd een link naar een andere site of pagina bevat. Wie op een anchor text klikt komt dan ook op die andere site of pagina terecht. Binnen een website zal dit binnen hetzelfde venster zijn en bij een andere website vaak in een nieuw tabblad of venster.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"227\" src=\"https://digitalwizards.nl/wp-content/uploads/2022/05/Screaming-Frog-Anchor-texts-Digital-Wizards-1024x227.jpg\" alt=\"\" class=\"wp-image-5802\" srcset=\"https://digitalwizards.nl/wp-content/uploads/2022/05/Screaming-Frog-Anchor-texts-Digital-Wizards-1024x227.jpg 1024w, https://digitalwizards.nl/wp-content/uploads/2022/05/Screaming-Frog-Anchor-texts-Digital-Wizards-300x67.jpg 300w, https://digitalwizards.nl/wp-content/uploads/2022/05/Screaming-Frog-Anchor-texts-Digital-Wizards-768x170.jpg 768w, https://digitalwizards.nl/wp-content/uploads/2022/05/Screaming-Frog-Anchor-texts-Digital-Wizards.jpg 1528w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption class=\"wp-element-caption\">Bovenstaand is een voorbeeld van SEO-tool Screaming Frog met anchor texts.</figcaption></figure>\n\n\n\n<p class=\"wp-block-paragraph\">In dit artikel lees je alles wat je moet weten over anchor texts. Zo lees je waar een goede anchor text aan voldoet en welke verschillen er zijn met linken vanuit een tekst en linken vanuit een afbeelding. Voor nu gaan we eerst dieper in op de invloed van anchor texts voor je online vindbaarheid.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Het belang van anchor texts voor SEO</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anchor texts hebben veel invloed op je SEO. Dit geldt zeker voor de backlinks die je in het kader van linkbuilding verzamelt. Ook deze backlinks zijn normaal gesproken ‘verstopt’ achter een anchor text. Deze anchor texts vormen samen een soort linkprofiel van jouw website. Idealiter heeft een website backlinks met voldoende variatie in de anchor texts.</p>\n\n\n\n<h2 class=\"wp-block-heading\">Waaraan voldoet een goede anchor text?</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Als je vanuit je eigen website wilt linken naar een andere site en dus een anchor text gaat maken, probeer deze dan aan de volgende adviezen opvolging te geven:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zorg ervoor dat de lezer weet wat hij of zij kan verwachten als deze op de link achter de anchor text zou klikken.</li>\n\n\n\n<li>Een anchor text is idealiter een paar woorden lang. Een enkel woord of een hele (niet al te lange) zin kan ook. Beter is om geen anchor text te maken van meerdere zinnen of tientallen woorden.</li>\n\n\n\n<li>Een goede leesbaarheid is sowieso essentieel. In die zin is het niet raadzaam halsstarrig vast te houden aan exacte zoektermen als anchor text. Je kunt deze zoektermen ook gerust eens opsplitsen als dat de leesbaarheid ten goede komt.</li>\n\n\n\n<li>Vermijd het woordje ‘hier’ in je anchor text. Wanneer je dat woord gebruikt snapt Google namelijk niet waar het over gaat, en dan heb je er SEO-technisch gezien geen profijt van.</li>\n</ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Tip: gebruik SEO-tools zoals <a href=\"https://digitalwizards.nl/en/marketing-termen/semrush/\">SEMrush</a> of Screaming Frog om te kijken welke anchor texts er worden gebruikt vanuit backlinks naar je website.</em></p>\n\n\n\n<h2 class=\"wp-block-heading\">Linken met een afbeelding</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Niet alleen vanuit een tekst kun je linken naar een andere website, ook vanuit een afbeelding is dat mogelijk. Uiteraard moet de pagina waarnaar je bezoekers doorverwijst wel van meerwaarde zijn. Ga je dit in de praktijk brengen, voeg dan in het alt-attribuut van de afbeelding de gewenste anchor text in. Zo wordt ook aan zoekmachines doorgegeven welke anchor text je gebruikt.</p>\n","protected":false},"excerpt":{"rendered":"De Google-ranking van jouw website hangt af van verschillende aspecten. Denk bijvoorbeeld aan de SEO-techniek, je domein autoriteit en SEO-content. 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