{"id":6727,"date":"2022-10-12T16:00:39","date_gmt":"2022-10-12T14:00:39","guid":{"rendered":"https://digitalwizards.nl/en/?post_type=marketing-termen&p=6727"},"modified":"2022-10-13T13:35:19","modified_gmt":"2022-10-13T11:35:19","slug":"performance-max","status":"publish","type":"marketing-termen","link":"https://digitalwizards.nl/en/marketing-termen/performance-max/","title":{"rendered":"Performance Max"},"content":{"rendered":"\n

Als je weleens gebruikmaakt van Google Ads, dan heb je vast al eens gehoord over Performance Max. Performance Max is een campagnesoort die prestaties probeert te maximaliseren binnen jouw gestelde doel. Performance Max vormt een aanvulling op campagnes die zijn gebaseerd op zoekwoorden in het zoeknetwerk, maar ook voor Google Shopping, Display en Video campagnes. Door een combinatie van al deze campagnesoorten worden er meer conversies gegenereerd voor klanten.

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Met Performance Max kun je de prestaties verbeteren op basis van de opgegeven conversiedoelen. In dit artikel lees je meer over hoe Performance Max dit doet. Daarna sluiten we af met een aantal tips die je helpen bij het opzetten van een Performance Max campagne.

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Over Performance Max

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Performance Max is op dit moment het nieuwste campagnetype binnen Google en is volledig geautomatiseerd. Doordat Google Ads dit volledig automatiseert, betekent het wel dat je minder controle hebt over je campagnes – zeker vergeleken met campagnes uit het ‘oude’ Google AdWords, bijvoorbeeld:

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Tips bij het gebruik van Performance Max

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Om je op weg te helpen, hebben we wat tips voor je op een rijtje gezet. Deze tips gaan over de invulling van je Performance Max campagne:

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