{"id":5839,"date":"2022-05-02T21:31:22","date_gmt":"2022-05-02T19:31:22","guid":{"rendered":"https://digitalwizards.nl/en/?post_type=marketing-termen&p=5839"},"modified":"2022-06-24T11:39:30","modified_gmt":"2022-06-24T09:39:30","slug":"eta-expanded-text-ads","status":"publish","type":"marketing-termen","link":"https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/","title":{"rendered":"ETA (Expanded Text Ads)"},"content":{"rendered":"\n

Binnen Google Ads zijn er diverse soorten advertenties mogelijk, waaronder display, video, shopping en tekstadvertenties. Binnen de tekstadvertenties werken we doorgaans met Expanded Text Ads, oftewel ETA’s.

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Over Expanded Text Ads

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De ETA’s zijn de opvolger van de standaard tekst advertenties die een stuk beperkter waren qua invoervelden en zichtbare URL. ETA’s werden in 2016 ingevoerd en waren jarenlang de standaard binnen Google Ads.

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Met ETA’s heb je dit als invoervelden mogelijk:

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Kop: 25 tekens
Beschrijvingsregel 1: 35 tekens
Beschrijvingsregel 2: 35 tekens
Zichtbare URL: 35 tekens

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Stop Expanded Text Ads

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In 2021 werd het duidelijk dat Google de ETA’s ging uitfaseren om plaats te maken voor Responsive Search Ads (RSA). Tot en met 30 juni 2022 kun je nog ETA’s aanmaken, maar vanaf 1 juli 2022 is dit niet meer mogelijk.

\n","protected":false},"excerpt":{"rendered":"Expanded Text Ads zijn de opvolger van de standaard tekst advertenties die een stuk beperkter waren qua invoervelden en zichtbare URL. ","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":""},"categories":[52,55],"class_list":["post-5839","marketing-termen","type-marketing-termen","status-publish","hentry","category-online-marketing","category-sea"],"acf":[],"yoast_head":"\nETA (Expanded Text Ads) - Wat is het? - Marketing termen\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\n","yoast_head_json":{"title":"ETA (Expanded Text Ads) - What is it? - Marketing terms","description":"Digital Wizards heeft een overzicht gemaakt van alle marketing termen zoals ETA (Expanded Text Ads). Leer meer over online marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/","og_locale":"en_US","og_type":"article","og_title":"ETA (Expanded Text Ads) - Wat is het? - Marketing termen","og_description":"Digital Wizards heeft een overzicht gemaakt van alle marketing termen zoals ETA (Expanded Text Ads). Leer meer over online marketing.","og_url":"https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/","og_site_name":"Digital Wizards","article_publisher":"https://www.facebook.com/DigitalWizardsNL/","article_modified_time":"2022-06-24T09:39:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/","url":"https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/","name":"ETA (Expanded Text Ads) - Wat is het? - Marketing termen","isPartOf":{"@id":"https://digitalwizards.nl/en/#website"},"datePublished":"2022-05-02T19:31:22+00:00","dateModified":"2022-06-24T09:39:30+00:00","description":"Digital Wizards heeft een overzicht gemaakt van alle marketing termen zoals ETA (Expanded Text Ads). Leer meer over online marketing.","breadcrumb":{"@id":"https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/"]}]},{"@type":"BreadcrumbList","@id":"https://digitalwizards.nl/en/marketing-termen/eta-expanded-text-ads/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://digitalwizards.nl/en/"},{"@type":"ListItem","position":2,"name":"Marketing Termen","item":"https://digitalwizards.nl/en/marketing-termen/"},{"@type":"ListItem","position":3,"name":"ETA (Expanded Text Ads)"}]},{"@type":"WebSite","@id":"https://digitalwizards.nl/en/#website","url":"https://digitalwizards.nl/en/","name":"Digital Wizards","description":"Expert in SEA & SEO","publisher":{"@id":"https://digitalwizards.nl/en/#organization"},"alternateName":"Online marketing bureau uit Almere","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://digitalwizards.nl/en/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://digitalwizards.nl/en/#organization","name":"Digital Wizards B.V.","url":"https://digitalwizards.nl/en/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://digitalwizards.nl/en/#/schema/logo/image/","url":"https://digitalwizards.nl/wp-content/uploads/2020/10/Logo-Footer.png","contentUrl":"https://digitalwizards.nl/wp-content/uploads/2020/10/Logo-Footer.png","width":603,"height":556,"caption":"Digital Wizards B.V."},"image":{"@id":"https://digitalwizards.nl/en/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/DigitalWizardsNL/","https://www.instagram.com/digitalwizardsnl","https://www.youtube.com/@digitalwizardsNL"]}]}},"_links":{"self":[{"href":"https://digitalwizards.nl/en/wp-json/wp/v2/marketing-termen/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://digitalwizards.nl/en/wp-json/wp/v2/marketing-termen"}],"about":[{"href":"https://digitalwizards.nl/en/wp-json/wp/v2/types/marketing-termen"}],"wp:attachment":[{"href":"https://digitalwizards.nl/en/wp-json/wp/v2/media?parent=5839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://digitalwizards.nl/en/wp-json/wp/v2/categories?post=5839"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}