New website Kwekkeboom


Kwekkeboom worked many years with an outdated Joomla website and this met expectations far. The website worked slowly, was not convenient to use and no longer matched the premium appearance of Kwekkeboom. Time to combine history, craft and online techniques and integrate them on a website with a new look.


Before a new website could be built, there were a number of important things to be done first. First of all, a (Content Management System) CMS had to be chosen that fits the needs of Kwekkeboom. Once this was determined, the web builders could start.


Kwekkeboom wanted a CMS that could be expanded with nice new features. In addition, it had to be easy to use, so that employees can adjust things themselves after a brief instruction. Digital Wizards has mapped these and other wishes with a CMS requirements document. In consultation with Kwekkeboom, it emerged that WordPress would be the best option for Kwekkeboom.

WordPress web builder selection

Digital Wizards has compiled a list of 10 WordPress web builders for the selection of the new WordPress web builder. The three WordPress web builders that fit best with Kwekkeboom were invited for a pitch. As a winner, Stuurlui emerged, they had the ideal balance for Kwekkeboom between design ideas and the process-based approach to this project.

Requirement new website Kwekkeboom

A number of minimum points were required for the new website. The new site had to:

  • Refer to the rich history of Kwekkeboom.
  • Pay attention to traditionally prepared products.
  • Visually be an experience for visitors.
  • Inform and activate visitors.
  • Have a proper balance between design, content, and SEO.

The team of Kwekkeboom, Digital Wizards and Stuurlui are satisfied with how they have created a site that makes them crave for Dutch Bitterballs (ball-shaped croquettes), but is still optimized for SEO. According to Kwekkeboom, we have succeeded in putting together a website that informs the visitor, inspires them and lets the Kwekkeboom feel live. “It is finished and the site is really good to eat.” Read more about the new Kwekkeboom website at Emerce.

Our work

  • Drafting CMS requirements
  • Preselection WordPress web builders
  • Project management Wireframes and designs.
  • Content filling and compiling pages
  • SEO-advice
  • Google Analytics
  • Guiding live and aftercare

Results achieved

  • Nice new website Kwekkeboom
  • Better online findability => substantial growth in SEO traffic
  • Fixed reduction in bounce rate, certainly on mobile
  • Extra measurements of events in Google Analytics

“It's finished and the website looks so good, I could eat it!”

Arina Abbring - Kwekkeboom

”Great designs and features are now continuously alternated with SEO texts for an optimal balance”

Hans Boersma - Digital Wizards

”A very skilled online marketing agency! Digital Wizards is very enthusiastic and driven, where the demands and wishes of the customer come first. ”

Desmond Dijkgraaf - Kwekkeboom